line extending

line extending
Increasing a line of products by adding variations of an existing brand. For example, Coca Cola extended its line with Diet Coke. Line extending runs the risk of weakening the brand name. Compare line filling

Big dictionary of business and management. 2014.

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  • Line — Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A linen… …   The Collaborative International Dictionary of English

  • Line breeding — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Line conch — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • Line engraving — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

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